Investing in Buyer–Seller Relationships in Transitional Markets: A Market-Based Assets Perspective

Kelly Hewett; Alexander V. Krasnikov

doi:10.1509/jim.15.0013

Investing in Buyer–Seller Relationships in Transitional Markets: A Market-Based Assets Perspective

Kelly Hewett, Alexander V. Krasnikov

Quinlan School of Business

College of Business Administration

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of International Marketing
Volume	24
Issue number	1
DOIs	https://doi.org/10.1509/jim.15.0013
State	Published - Mar 1 2016

Disciplines

Economics
Marketing

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title = "Investing in Buyer–Seller Relationships in Transitional Markets: A Market-Based Assets Perspective",

author = "Kelly Hewett and Krasnikov, \{Alexander V.\}",

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Investing in Buyer–Seller Relationships in Transitional Markets: A Market-Based Assets Perspective

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