Introduction to the Special Issue on Subsistence Marketplaces From Micro-Level Insights to Macro-Level Impact

Madhu Viswanathan, Clifford J. Shultz, Srinivas Sridharan

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@article{2efe2722a39c4d0c8a30feebd1bf62af,

title = "Introduction to the Special Issue on Subsistence Marketplaces From Micro-Level Insights to Macro-Level Impact",

author = "Madhu Viswanathan and Shultz, \{Clifford J.\} and Srinivas Sridharan",

year = "2014",

month = jan,

day = "6",

doi = "10.1177/0276146714522266",

language = "American English",

volume = "34",

journal = "Journal of Macromarketing",

number = "2",

}

TY - JOUR

T1 - Introduction to the Special Issue on Subsistence Marketplaces From Micro-Level Insights to Macro-Level Impact

AU - Viswanathan, Madhu

AU - Shultz, Clifford J.

AU - Sridharan, Srinivas

PY - 2014/1/6

Y1 - 2014/1/6

UR - http://journals.sagepub.com/doi/abs/10.1177/0276146714522266

U2 - 10.1177/0276146714522266

DO - 10.1177/0276146714522266

M3 - Article

VL - 34

JO - Journal of Macromarketing

JF - Journal of Macromarketing

IS - 2

ER -