| Original language | English |
|---|---|
| Pages (from-to) | 127-130 |
| Number of pages | 4 |
| Journal | Journal of Macromarketing |
| Volume | 26 |
| Issue number | 2 |
| DOIs | |
| State | Published - Dec 2006 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Marketing
Introduction to the Silver Anniversary Issue
Research output: Contribution to journal › Editorial › peer-review