Introduction to the Silver Anniversary Issue

TY - JOUR

T1 - Introduction to the Silver Anniversary Issue

AU - Shultz, Clifford J.

PY - 2006/12

Y1 - 2006/12

UR - https://www.scopus.com/pages/publications/33750853320

UR - https://www.scopus.com/pages/publications/33750853320#tab=citedBy

U2 - 10.1177/0276146706295751

DO - 10.1177/0276146706295751

M3 - Editorial

AN - SCOPUS:33750853320

SN - 0276-1467

VL - 26

SP - 127

EP - 130

JO - Journal of Macromarketing

JF - Journal of Macromarketing

IS - 2

ER -