Introduction to a special section on subsistence marketplaces: moving bottom-up from marketplace insights to managerial implications

Srinivas Sridharan; Madhu Viswanathan; Raymond Benton; Clifford Shultz

doi:10.1080/0267257X.2014.884789

Introduction to a special section on subsistence marketplaces: moving bottom-up from marketplace insights to managerial implications

Srinivas Sridharan, Madhu Viswanathan, Raymond Benton, Clifford Shultz

Quinlan School of Business

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Marketing Management
Volume	30
DOIs	https://doi.org/10.1080/0267257X.2014.884789
State	Published - Jan 5 2014

Disciplines

Business
Marketing

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10.1080/0267257X.2014.884789License: Unspecified

Cite this

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title = "Introduction to a special section on subsistence marketplaces: moving bottom-up from marketplace insights to managerial implications",

author = "Srinivas Sridharan and Madhu Viswanathan and Raymond Benton and Clifford Shultz",

note = "Sridharan S , Viswanathan M, Benton R, Shultz C. Introduction to a special section on subsistence marketplaces: moving bottom-up from marketplace insights to managerial implications . Journal of Marketing Management . 2014 May;30(5-6):435-438. Available from, DOI: 10.1080/0267257X.2014.884789",

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AU - Benton, Raymond

AU - Shultz, Clifford

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PY - 2014/1/5

Y1 - 2014/1/5

UR - https://research.monash.edu/en/publications/introduction-to-a-special-section-on-subsistence-marketplaces-mov

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DO - 10.1080/0267257X.2014.884789

M3 - Article

SN - 1472-1376

VL - 30

JO - Journal of Marketing Management

JF - Journal of Marketing Management

ER -

Introduction to a special section on subsistence marketplaces: moving bottom-up from marketplace insights to managerial implications

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