Interpreting macromarketing: the construction of a major macromarketing research collection

Stanley J. Shapiro; Mark Tadajewski; Clifford J. Shultz

doi:10.1177/0276146709338706

Interpreting macromarketing: the construction of a major macromarketing research collection

Stanley J. Shapiro, Mark Tadajewski, Clifford J. Shultz

Quinlan School of Business

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Macromarketing
Volume	29
Issue number	3
DOIs	https://doi.org/10.1177/0276146709338706
State	Published - Sep 1 2009

Disciplines

Economics
Social and Behavioral Sciences

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10.1177/0276146709338706License: Unspecified

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title = "Interpreting macromarketing: the construction of a major macromarketing research collection",

author = "Shapiro, {Stanley J.} and Mark Tadajewski and Shultz, {Clifford J.}",

note = "This commentary introduces a four-volume tome, Macromarketing, a major research collection for which the authors served as editors. Equity, poverty, and societal development were the primary foci. A lengthy vetting process resulted in eighty articles for inclusion.",

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AU - Shapiro, Stanley J.

AU - Tadajewski, Mark

AU - Shultz, Clifford J.

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U2 - 10.1177/0276146709338706

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VL - 29

JO - Journal of Macromarketing

JF - Journal of Macromarketing

IS - 3

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Interpreting macromarketing: the construction of a major macromarketing research collection

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