Intergenerational Influence and Rituals: Children’s Behavior and the New School Year

Katherine Sredl; Nataša Renko; Ružica Butigan

Intergenerational Influence and Rituals: Children’s Behavior and the New School Year

Katherine Sredl, Nataša Renko, Ružica Butigan

Quinlan School of Business

University of Zegreb

Research output: Contribution to journal › Article › peer-review

Abstract

After Christmas, back-to-school is the most important season for all retailers.4 Yet, consumer behavior research overlooks this ritual. This paper presents fi ndings from observational and interview data collected at Borovo shoe stores in Croatia in 2010. It considers how research from the back-to-school context contributes to the theories of intergenerational infl uence for brands5 and children as marketplace actors

Original language	American English
Journal	School of Business: Faculty Publications and Other Works
Volume	24
Issue number	1
State	Published - Jan 1 2012

Keywords

Inter-generational influence
rituals
children’s behavior
back-to-school context

Disciplines

Business

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Intergenerational Influence and Rituals Children s Behavior andFinal published version, 220 KBLicense: Unspecified

Cite this

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abstract = " After Christmas, back-to-school is the most important season for all retailers.4 Yet, consumer behavior research overlooks this ritual. This paper presents fi ndings from observational and interview data collected at Borovo shoe stores in Croatia in 2010. It considers how research from the back-to-school context contributes to the theories of intergenerational infl uence for brands5 and children as marketplace actors",

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AU - Renko, Nataša

AU - Butigan, Ružica

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AB - After Christmas, back-to-school is the most important season for all retailers.4 Yet, consumer behavior research overlooks this ritual. This paper presents fi ndings from observational and interview data collected at Borovo shoe stores in Croatia in 2010. It considers how research from the back-to-school context contributes to the theories of intergenerational infl uence for brands5 and children as marketplace actors

KW - Inter-generational influence

KW - rituals

KW - children’s behavior

KW - back-to-school context

UR - https://ecommons.luc.edu/business_facpubs/187

M3 - Article

VL - 24

JO - School of Business: Faculty Publications and Other Works

JF - School of Business: Faculty Publications and Other Works

IS - 1

ER -

Intergenerational Influence and Rituals: Children’s Behavior and the New School Year

Abstract

Keywords

Disciplines

Access to Document

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