Institutional Logics, Gender, and Advertising Within a Culture in Transition: Examining Strategies of Advertising Professionals in Turkey for Managing Institutional Complexity:

Catherine A. Coleman; Linda Tuncay Zayer; Özlem Hesapci Karaca

doi:10.1177/0276146720948953

Institutional Logics, Gender, and Advertising Within a Culture in Transition: Examining Strategies of Advertising Professionals in Turkey for Managing Institutional Complexity:

Catherine A. Coleman, Linda Tuncay Zayer, Özlem Hesapci Karaca

Quinlan School of Business

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Macromarketing
Volume	40
Issue number	4
DOIs	https://doi.org/10.1177/0276146720948953
State	Published - Sep 25 2020

Disciplines

Political Science
Public Relations and Advertising

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10.1177/0276146720948953License: Unspecified

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Institutional Logics, Gender, and Advertising Within a Culture in Transition: Examining Strategies of Advertising Professionals in Turkey for Managing Institutional Complexity: / Coleman, Catherine A.; Zayer, Linda Tuncay; Karaca, Özlem Hesapci.
In: Journal of Macromarketing, Vol. 40, No. 4, 25.09.2020.

Research output: Contribution to journal › Article › peer-review

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author = "Coleman, \{Catherine A.\} and Zayer, \{Linda Tuncay\} and Karaca, \{{\"O}zlem Hesapci\}",

note = "Advertisers face longstanding challenges-perhaps more acute under shifting cultural and gender forces such as the global \#metoo movement-in creating gendered messages. This research builds on work at the intersection of gender, advertising and institutions, which bridges macro and micro issues faced by advertising professionals, to explore the unique East-West context of Turkey.",

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N1 - Advertisers face longstanding challenges-perhaps more acute under shifting cultural and gender forces such as the global #metoo movement-in creating gendered messages. This research builds on work at the intersection of gender, advertising and institutions, which bridges macro and micro issues faced by advertising professionals, to explore the unique East-West context of Turkey.

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Institutional Logics, Gender, and Advertising Within a Culture in Transition: Examining Strategies of Advertising Professionals in Turkey for Managing Institutional Complexity:

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