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In This Issue

  • Arizona State University
  • California State University, Long Beach
  • Virginia Tech
  • University of Texas

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)5-7
Number of pages3
JournalJournal of Macromarketing
Volume26
Issue number1
DOIs
StatePublished - Jun 2006
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing

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