| Original language | English |
|---|---|
| Pages (from-to) | 5-7 |
| Number of pages | 3 |
| Journal | Journal of Macromarketing |
| Volume | 26 |
| Issue number | 1 |
| DOIs | |
| State | Published - Jun 2006 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Marketing
In This Issue
Clifford J. Shultz, Terrence H. Witkowski, M. Joseph Sirgy, Roger A. Dickinson
Research output: Contribution to journal › Article › peer-review