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In this Issue

  • Arizona State University
  • California State University, Long Beach
  • Clemson University

Research output: Contribution to journalEditorialpeer-review

Original languageEnglish
Pages (from-to)212-214
Number of pages3
JournalJournal of Macromarketing
Volume28
Issue number3
DOIs
StatePublished - Sep 2008
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing

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