| Original language | English |
|---|---|
| Pages (from-to) | 212-214 |
| Number of pages | 3 |
| Journal | Journal of Macromarketing |
| Volume | 28 |
| Issue number | 3 |
| DOIs | |
| State | Published - Sep 2008 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Marketing
Clifford J. Shultz, Terrence H. Witkowski, William Kilbourne
Research output: Contribution to journal › Editorial › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 212-214 |
| Number of pages | 3 |
| Journal | Journal of Macromarketing |
| Volume | 28 |
| Issue number | 3 |
| DOIs | |
| State | Published - Sep 2008 |
| Externally published | Yes |