| Original language | English |
|---|---|
| Pages (from-to) | 216 |
| Number of pages | 1 |
| Journal | Journal of Macromarketing |
| Volume | 29 |
| Issue number | 3 |
| DOIs | |
| State | Published - Sep 2009 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Marketing
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