| Original language | English |
|---|---|
| Pages (from-to) | 5-11 |
| Number of pages | 7 |
| Journal | Journal of Macromarketing |
| Volume | 25 |
| Issue number | 1 |
| DOIs | |
| State | Published - Jun 2005 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Marketing
In this issue
- Clifford J. Shultz
- , D. G.Brian Jones
- , William Kilbourne
- , Roger A. Dickinson
- , Luis V. Dominguez
Research output: Contribution to journal › Article › peer-review