Original language | English |
---|---|
Pages (from-to) | 5-11 |
Number of pages | 7 |
Journal | Journal of Macromarketing |
Volume | 25 |
Issue number | 1 |
DOIs | |
State | Published - Jun 2005 |
Externally published | Yes |
ASJC Scopus Subject Areas
- Marketing
Clifford J. Shultz, D. G.Brian Jones, William Kilbourne, Roger A. Dickinson, Luis V. Dominguez
Research output: Contribution to journal › Article › peer-review
Original language | English |
---|---|
Pages (from-to) | 5-11 |
Number of pages | 7 |
Journal | Journal of Macromarketing |
Volume | 25 |
Issue number | 1 |
DOIs | |
State | Published - Jun 2005 |
Externally published | Yes |