| Original language | English |
|---|---|
| Pages (from-to) | 316-317 |
| Number of pages | 2 |
| Journal | Journal of Macromarketing |
| Volume | 28 |
| Issue number | 4 |
| DOIs | |
| State | Published - Dec 2008 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Marketing
In this Issue
Research output: Contribution to journal › Article › peer-review