In Search of Environmental Sustainability at the Base of the Pyramid

This paper proposes a revision to Hart and Sharma’s 2004 model for corporate engagement with the base of the pyramid (BoP) by making the BoP community and the natural environment, not the firm, the central focus for engagement. The revised model proposes that core stakeholders must include the BoP community, the poor, weak, and illiterate, as they can benefit most from the community collective action model presented herein to address sustainability in the natural environment. These are the core stakeholders rather than fringe stakeholders, as indicated in the Hart and Sharma model. Our model recognizes the legitimacy of the firm as an enabler that possesses the power to help core stakeholders address the causes of environmental degradation that act as barriers to poverty alleviation and natural resource access.