Improving life quality for the destitute: Contributions from multiple-method fieldwork in war-ravaged transition economies

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)56-67
Number of pages12
JournalJournal of Macromarketing
Volume17
Issue number1
DOIs
StatePublished - 1997
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing

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