@article{d0bbeb5daf7a4660988477ef37faf59a,
title = "Implementing polyinstantiation as a strategy for electronic commerce customer relationship management",
keywords = "Crm, Customer behavior, Customer relationship management, E-commerce crm, Information presentation, Market segmentation, Mls data model, Multi-level secure, Polyinstantiation",
author = "Nenad Jukic and Boris Jukic and Meamber, {Laurie A.} and George Nezlek",
year = "2002",
doi = "10.1080/10864415.2002.11044263",
language = "English",
volume = "7",
pages = "9--30",
journal = "International Journal of Electronic Commerce",
issn = "1086-4415",
number = "2",
}