I don’t like it but I use it: how online physician reviews affect readers’ trust

Shabnam Azimi, Sina Ansari

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)940-956
Number of pages17
JournalJournal of Consumer Marketing
Volume40
Issue number7
DOIs
StatePublished - Nov 27 2023

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

Keywords

  • Construal level theory
  • Information diagnosticity
  • Online review
  • Primary care physician
  • Primary care physician (PCP)
  • Trust intention
  • Valence asymmetry

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