@article{02134a40a7334a46a29f90418853e41c,
title = "How perceived interactivity affects consumers' shopping intentions in live stream commerce: roles of immersion, user gratification and product involvement",
keywords = "Immersion, Live stream commerce, Perceived interactivity, Product involvement, Shopping intentions, User gratification",
author = "Eunsin Joo and Jing Yang",
note = "Publisher Copyright: {\textcopyright} 2023, Emerald Publishing Limited.",
year = "2023",
month = oct,
day = "20",
doi = "10.1108/JRIM-02-2022-0037",
language = "English",
volume = "17",
pages = "754--772",
journal = "Journal of Research in Interactive Marketing",
issn = "2040-7122",
number = "5",
}