How fakes make it through: the role of review features versus consumer characteristics

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)523-537
Number of pages15
JournalJournal of Consumer Marketing
Volume39
Issue number5
DOIs
StatePublished - Jul 25 2022
Externally publishedYes

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

Keywords

  • Authenticity
  • Deception detection
  • Fake review
  • Negative review
  • Online review

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