@inbook{155ebceb0b8340009369b67a3eb9e893,
title = "How can you employ macromarketing to better your business",
author = "Shultz, {Clifford J.}",
note = "How can you employ macromarketing to better your business? The fundamental purpose of marketing is to sustain societies, and to enhance the well-being of communities and people. This chapter considers that nearly every country on earth is administered by some form of market(ing)-based economy.",
year = "2018",
month = may,
day = "24",
doi = "10.4324/9781315112602-51",
language = "American English",
booktitle = "How can you employ macromarketing to better your business",
}