@article{5a0001d8ca1745f3a18ca11724c34c68,
title = "Hispanics{\textquoteright} Response to Ethnic Targeting Ads for Unhealthy Products: Examining the Roles of Endorser Identification and Endorser–Product Matchup",
keywords = "cultural marketing, endorser marketing, Ethnic identification, matchup hypothesis, social media advertising",
author = "Juan Mundel and Jing Yang",
note = "Publisher Copyright: {\textcopyright} 2022 American Academy of Advertising.",
year = "2022",
doi = "10.1080/15252019.2021.2014371",
language = "English",
volume = "22",
pages = "28--41",
journal = "Journal of Interactive Advertising",
issn = "1525-2019",
number = "1",
}