Good from ‘evil’: the polarizing effects of corporate social responsibility for controversial companies

Geraldine Rosa Henderson; Akon Ekpo; Zachary Yvaire

doi:10.4337/9781783476091.00025

Good from ‘evil’: the polarizing effects of corporate social responsibility for controversial companies

Geraldine Rosa Henderson, Akon Ekpo, Zachary Yvaire

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Default journal
DOIs	https://doi.org/10.4337/9781783476091.00025
State	Published - Jul 25 2014

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Public Relations and Advertising
Business

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Good from ‘evil’: the polarizing effects of corporate social responsibility for controversial companies

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