@article{9fcb701f40b34c73a9c1ce42e7521d61,
title = "Globalization, Transformation, and Quality of Life: Reflections on ICMD-8 and Participative Marketing and Development",
author = "Shultz, \{Clifford J.\} and Rahtz, \{Don R.\} and Mark Speece",
note = "The authors reflect on the trends that inspired the 8th International Conference on Marketing and Development and some overarching sentiments that emerged during the conference. Trends indicate that globalization and transformation continue and are inextricably connected to marketing and development; many stakeholders in developing economies are enthused about opportunities provided by globalization and transformation.",
year = "2004",
month = dec,
day = "1",
doi = "10.1177/0276146704269322",
language = "American English",
volume = "24",
journal = "Journal of Macromarketing",
number = "2",
}