Globalization, Transformation, and Quality of Life: Reflections on ICMD-8 and Participative Marketing and Development

Clifford J. Shultz; Don R. Rahtz; Mark Speece

doi:10.1177/0276146704269322

Globalization, Transformation, and Quality of Life: Reflections on ICMD-8 and Participative Marketing and Development

Clifford J. Shultz, Don R. Rahtz, Mark Speece

Research output: Contribution to journal › Article › peer-review

Original language	American English
Journal	Journal of Macromarketing
Volume	24
Issue number	2
DOIs	https://doi.org/10.1177/0276146704269322
State	Published - Dec 1 2004
Externally published	Yes

Disciplines

Economics
Growth and Development
Marketing
Social and Behavioral Sciences

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10.1177/0276146704269322License: Unspecified

Cite this

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title = "Globalization, Transformation, and Quality of Life: Reflections on ICMD-8 and Participative Marketing and Development",

author = "Shultz, {Clifford J.} and Rahtz, {Don R.} and Mark Speece",

note = "The authors reflect on the trends that inspired the 8th International Conference on Marketing and Development and some overarching sentiments that emerged during the conference. Trends indicate that globalization and transformation continue and are inextricably connected to marketing and development; many stakeholders in developing economies are enthused about opportunities provided by globalization and transformation.",

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doi = "10.1177/0276146704269322",

language = "American English",

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T1 - Globalization, Transformation, and Quality of Life: Reflections on ICMD-8 and Participative Marketing and Development

AU - Shultz, Clifford J.

AU - Rahtz, Don R.

AU - Speece, Mark

N1 - The authors reflect on the trends that inspired the 8th International Conference on Marketing and Development and some overarching sentiments that emerged during the conference. Trends indicate that globalization and transformation continue and are inextricably connected to marketing and development; many stakeholders in developing economies are enthused about opportunities provided by globalization and transformation.

PY - 2004/12/1

Y1 - 2004/12/1

UR - https://journals.sagepub.com/doi/10.1177/0276146704269322

U2 - 10.1177/0276146704269322

DO - 10.1177/0276146704269322

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VL - 24

JO - Journal of Macromarketing

JF - Journal of Macromarketing

IS - 2

ER -

Globalization, Transformation, and Quality of Life: Reflections on ICMD-8 and Participative Marketing and Development

Disciplines

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