Giving voice to the gift: The use of projective techniques to recover lost meanings

Mary Ann McGrath; John F. Sherry; Sidney J. Levy

doi:10.1016/S1057-7408(08)80023-X

Giving voice to the gift: The use of projective techniques to recover lost meanings

Mary Ann McGrath
, John F. Sherry
, Sidney J. Levy

Loyola University of Chicago
Northwestern University

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	171-191
Number of pages	21
Journal	Journal of Consumer Psychology
Volume	2
Issue number	2
DOIs	https://doi.org/10.1016/S1057-7408(08)80023-X
State	Published - 1993
Externally published	Yes

ASJC Scopus Subject Areas

Applied Psychology
Marketing

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10.1016/S1057-7408(08)80023-X

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title = "Giving voice to the gift: The use of projective techniques to recover lost meanings",

author = "McGrath, \{Mary Ann\} and Sherry, \{John F.\} and Levy, \{Sidney J.\}",

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AU - Sherry, John F.

AU - Levy, Sidney J.

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JO - Journal of Consumer Psychology

JF - Journal of Consumer Psychology

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Giving voice to the gift: The use of projective techniques to recover lost meanings

ASJC Scopus Subject Areas

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