Giving voice to the gift: The use of projective techniques to recover lost meanings

Mary Ann McGrath, John F. Sherry, Sidney J. Levy

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)171-191
Number of pages21
JournalJournal of Consumer Psychology
Volume2
Issue number2
DOIs
StatePublished - 1993
Externally publishedYes

ASJC Scopus Subject Areas

  • Applied Psychology
  • Marketing

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