@article{80eefb8be5ce4e8394a64416b2d46bb6,
title = "Generating impact towards gender equity outcomes through transformative advertising research",
keywords = "Advertising, Gender, Impact, Inclusive advertising, Transformative advertising research, Transformative consumer research",
author = "Zayer, \{Linda Tuncay\} and Lauren Gurrieri and Coleman, \{Catherine A.\}",
note = "Publisher Copyright: {\textcopyright} 2025, Emerald Publishing Limited.",
year = "2025",
doi = "10.1108/EJM-04-2024-0334",
language = "English",
journal = "European Journal of Marketing",
issn = "0309-0566",
}