Gender Research in Consumer Behavior: Evolution and Expansion of a Construct

Cornelia C Otnes; Pauline Maclaran; Pauline Maclaran; Linda Tuncay Zayer

Gender Research in Consumer Behavior: Evolution and Expansion of a Construct

Cornelia C Otnes
, Pauline Maclaran
, Pauline Maclaran
, Linda Tuncay Zayer

Quinlan School of Business

Business Administration
Keele University
Royal Holloway, University of London

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	American English
Title of host publication	Routledge Handbook on Consumption
State	Published - Jan 1 2015

Disciplines

Economics
Marketing

Cite this

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title = "Gender Research in Consumer Behavior: Evolution and Expansion of a Construct",

author = "Otnes, \{Cornelia C\} and Pauline Maclaran and Pauline Maclaran and Zayer, \{Linda Tuncay\}",

note = "Otnes, Cornelia C ; Maclaran, Pauline ; Zayer, Linda Tuncay. / Gender Research in Consumer Behavior : Evolution and Expansion of a Construct . Routledge Handbook on Consumption. Routledge, 2015.",

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language = "American English",

booktitle = "Routledge Handbook on Consumption",

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TY - CHAP

T1 - Gender Research in Consumer Behavior: Evolution and Expansion of a Construct

AU - Otnes, Cornelia C

AU - Maclaran, Pauline

AU - Zayer, Linda Tuncay

N1 - Otnes, Cornelia C ; Maclaran, Pauline ; Zayer, Linda Tuncay. / Gender Research in Consumer Behavior : Evolution and Expansion of a Construct . Routledge Handbook on Consumption. Routledge, 2015.

PY - 2015/1/1

Y1 - 2015/1/1

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M3 - Chapter

BT - Routledge Handbook on Consumption

ER -

Gender Research in Consumer Behavior: Evolution and Expansion of a Construct

Disciplines

Other files and links

Cite this