Gender Research in Consumer Behavior: Evolution and Expansion of a Construct

Cornelia C Otnes, Pauline Maclaran, Pauline Maclaran, Linda Tuncay Zayer

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageAmerican English
Title of host publicationRoutledge Handbook on Consumption
StatePublished - Jan 1 2015

Disciplines

  • Economics
  • Marketing

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