| Original language | English |
|---|---|
| Pages (from-to) | 371-393 |
| Number of pages | 23 |
| Journal | Psychology and Marketing |
| Volume | 12 |
| Issue number | 5 |
| DOIs | |
| State | Published - Aug 1995 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Applied Psychology
- Marketing
Mary Ann McGrath
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 371-393 |
| Number of pages | 23 |
| Journal | Psychology and Marketing |
| Volume | 12 |
| Issue number | 5 |
| DOIs | |
| State | Published - Aug 1995 |
| Externally published | Yes |