Original language | English |
---|---|
Pages (from-to) | 371-393 |
Number of pages | 23 |
Journal | Psychology and Marketing |
Volume | 12 |
Issue number | 5 |
DOIs | |
State | Published - Aug 1995 |
Externally published | Yes |
ASJC Scopus Subject Areas
- Applied Psychology
- Marketing
Research output: Contribution to journal › Article › peer-review
Original language | English |
---|---|
Pages (from-to) | 371-393 |
Number of pages | 23 |
Journal | Psychology and Marketing |
Volume | 12 |
Issue number | 5 |
DOIs | |
State | Published - Aug 1995 |
Externally published | Yes |