Gender, Culture, and Consumer Behavior

Cele C. Otnes; Linda Tuncay Zayer

doi:10.4324/9780203127575

Gender, Culture, and Consumer Behavior

Cele C. Otnes, Linda Tuncay Zayer

Quinlan School of Business

University of Illinois at Urbana-Champaign

Research output: Book/Report › Book

Original language	American English
DOIs	https://doi.org/10.4324/9780203127575
State	Published - Jan 1 2012

Disciplines

Public Relations and Advertising
Feminist, Gender, and Sexuality Studies
Sociology

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10.4324/9780203127575License: Unspecified

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title = "Gender, Culture, and Consumer Behavior",

author = "Otnes, \{Cele C.\} and Zayer, \{Linda Tuncay\}",

note = "This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace.",

year = "2012",

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doi = "10.4324/9780203127575",

language = "American English",

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AU - Zayer, Linda Tuncay

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PY - 2012/1/1

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UR - https://experts.illinois.edu/en/publications/gender-culture-and-consumer-behavior

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DO - 10.4324/9780203127575

M3 - Book

BT - Gender, Culture, and Consumer Behavior

ER -

Gender, Culture, and Consumer Behavior

Disciplines

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Cite this