@book{d6a7245da1b443008dff57dc4c63eb74,
title = "Gender, Culture, and Consumer Behavior",
author = "Otnes, \{Cele C.\} and Zayer, \{Linda Tuncay\}",
note = "This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace.",
year = "2012",
month = jan,
day = "1",
doi = "10.4324/9780203127575",
language = "American English",
}