| Original language | English |
|---|---|
| Pages (from-to) | 87 |
| Number of pages | 1 |
| Journal | Journal of Macromarketing |
| Volume | 24 |
| Issue number | 2 |
| DOIs | |
| State | Published - Dec 2004 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Marketing
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