| Original language | English |
|---|---|
| Pages (from-to) | 4 |
| Number of pages | 1 |
| Journal | Journal of Macromarketing |
| Volume | 28 |
| Issue number | 1 |
| DOIs | |
| State | Published - Mar 2008 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Marketing
From the editor
Research output: Contribution to journal › Editorial › peer-review