| Original language | English |
|---|---|
| Pages (from-to) | 87 |
| Number of pages | 1 |
| Journal | Journal of Macromarketing |
| Volume | 24 |
| Issue number | 2 |
| DOIs | |
| State | Published - Dec 2004 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Marketing
From the Editor
Research output: Contribution to journal › Editorial › peer-review