@article{41481f6000844da1865ddaf20845cd7c,
title = "From segmentation to fragmentation: Markets and marketing strategy in the postmodern era",
keywords = "Market segmentation, Marketing, Marketing strategy, Postmodernism",
author = "{Fuat Firat}, A. and Shultz, {Clifford J.}",
note = "Publisher Copyright: {\textcopyright} 1997, MCB UP Limited.",
year = "1997",
month = apr,
doi = "10.1108/EUM0000000004321",
language = "English",
volume = "31",
pages = "183--207",
journal = "European Journal of Marketing",
issn = "0309-0566",
number = "3-4",
}