From despicable to collectible: The evolution of collective memories for and the value of black advertising memorabilia

Stacey Menzel Baker, Carol M. Motley, Geraldine R. Henderson

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)37-50
Number of pages14
JournalJournal of Advertising
Volume33
Issue number3
DOIs
StatePublished - 2004
Externally publishedYes

ASJC Scopus Subject Areas

  • Business and International Management
  • Communication
  • Marketing

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