| Original language | English |
|---|---|
| Pages (from-to) | 53-60 |
| Number of pages | 8 |
| Journal | Business Horizons |
| Volume | 45 |
| Issue number | 1 |
| DOIs | |
| State | Published - 2002 |
| Externally published | Yes |
ASJC Scopus Subject Areas
- Business and International Management
- Marketing
Thomas L. Zeller, David R. Kublank
Research output: Contribution to journal › Article › peer-review
| Original language | English |
|---|---|
| Pages (from-to) | 53-60 |
| Number of pages | 8 |
| Journal | Business Horizons |
| Volume | 45 |
| Issue number | 1 |
| DOIs | |
| State | Published - 2002 |
| Externally published | Yes |