Focused e-tail measurement and resource management

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title = "Focused e-tail measurement and resource management",

author = "Zeller, \{Thomas L.\} and Kublank, \{David R.\}",

year = "2002",

doi = "10.1016/S0007-6813(02)80010-6",

language = "English",

volume = "45",

pages = "53--60",

journal = "Business Horizons",

issn = "0007-6813",

number = "1",

}

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T1 - Focused e-tail measurement and resource management

AU - Zeller, Thomas L.

AU - Kublank, David R.

PY - 2002

Y1 - 2002

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UR - https://www.scopus.com/pages/publications/10344246123#tab=citedBy

U2 - 10.1016/S0007-6813(02)80010-6

DO - 10.1016/S0007-6813(02)80010-6

M3 - Article

AN - SCOPUS:10344246123

SN - 0007-6813

VL - 45

SP - 53

EP - 60

JO - Business Horizons

JF - Business Horizons

IS - 1

ER -