Focused e-tail measurement and resource management

Thomas L. Zeller, David R. Kublank

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)53-60
Number of pages8
JournalBusiness Horizons
Volume45
Issue number1
DOIs
StatePublished - 2002
Externally publishedYes

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing

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