@article{98cbcc07f1f341fea98ad7c9c3cff2a0,
title = "Fire the big box!?",
keywords = "Allocation, Customer profitability analysis (CPA), Decision-making, The customer management life cycle, Time-driven activity-based costing, Value creation through customer profitability",
author = "Zeller, \{Thomas L.\} and Palzer, \{Thomas J.\} and Tressler, \{Andrew D.\}",
year = "2011",
month = may,
doi = "10.2308/iace-10018",
language = "English",
volume = "26",
pages = "421--438",
journal = "Issues in Accounting Education",
issn = "0739-3172",
number = "2",
}