Fire the big box!?

Thomas L. Zeller, Thomas J. Palzer, Andrew D. Tressler

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)421-438
Number of pages18
JournalIssues in Accounting Education
Volume26
Issue number2
DOIs
StatePublished - May 2011
Externally publishedYes

ASJC Scopus Subject Areas

  • Accounting
  • Education

Keywords

  • Allocation
  • Customer profitability analysis (CPA)
  • Decision-making
  • The customer management life cycle
  • Time-driven activity-based costing
  • Value creation through customer profitability

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