Femvertising Discourses and Online Consumer Engagement

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	American English
Title of host publication	The Routledge Handbook of Positive Communication
DOIs	https://doi.org/10.4324/9781315207759-21
State	Published - Jan 15 2019

Disciplines

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title = "Femvertising Discourses and Online Consumer Engagement",

author = "Zayer, \{Linda Tuncay\} and Coleman, \{Catherine A.\} and Orjuela, \{Jose Luis Rodriguez\}",

note = "Past research in marketing and communications has attempted to uncover the complex relationships between gender and feminist discourses,",

year = "2019",

month = jan,

day = "15",

doi = "10.4324/9781315207759-21",

language = "American English",

booktitle = "The Routledge Handbook of Positive Communication",

}

TY - CHAP

T1 - Femvertising Discourses and Online Consumer Engagement

AU - Zayer, Linda Tuncay

AU - Coleman, Catherine A.

AU - Orjuela, Jose Luis Rodriguez

N1 - Past research in marketing and communications has attempted to uncover the complex relationships between gender and feminist discourses,

PY - 2019/1/15

Y1 - 2019/1/15

UR - http://dx.doi.org/10.4324/9781315207759-21

U2 - 10.4324/9781315207759-21

DO - 10.4324/9781315207759-21

M3 - Chapter

BT - The Routledge Handbook of Positive Communication

ER -