Femvertising Discourses and Online Consumer Engagement

Linda Tuncay Zayer, Catherine A. Coleman, Jose Luis Rodriguez Orjuela

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageAmerican English
Title of host publicationThe Routledge Handbook of Positive Communication
DOIs
StatePublished - Jan 15 2019

Disciplines

  • Marketing

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