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Extending the resource-based view through the lens of the institution-based view: A longitudinal case study of an Indian higher educational institution

  • Swetketu Patnaik
  • , Surender Munjal
  • , Arup Varma
  • , Sujay Sinha

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)124-141
Number of pages18
JournalJournal of Business Research
Volume147
DOIs
StatePublished - Aug 2022
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing

Keywords

  • Higher Education Institutions
  • India
  • Institution-based view (IBV)
  • Longitudinal case study
  • Qualitative research
  • Resource-based view (RBV)

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