Abstract
Patient-physician relationship models previously identified in research do not always capture the full range of consumers’ experiences as they engage in difficult, preference-based decisions. Examining the context of individuals seeking infertility treatment, we identify a new Peripheral Model of patient-physician relationship, whereby the physician’s role is perceived as rather inconsequential.
Original language | American English |
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Journal | School of Business: Faculty Publications and Other Works |
Volume | 44 |
State | Published - Jan 1 2016 |
Keywords
- Patient-physician relationship models
- Consumer experience
- Peripheral Model
- Physician's role
Disciplines
- Business