Explicating Culture and Its Influence on Magazine Advertisements

Pamela Morris

Explicating Culture and Its Influence on Magazine Advertisements

Research output: Contribution to conference › Presentation

Abstract

The research contributes knowledge about cultures and culture’s influence on advertisements. The study takes a macro-level perspective while identifying cultural differences that are linked to gender portrayal variations in advertisements. A model is built using 74 country economic and social statistics to arrive at cultural dimensions that are analyzed with a content analysis of magazine advertisements from 108 countries. Findings show stereotypical gender portrayals in advertisements throughout the world.

Original language	American English
State	Published - Jun 11 2004

Keywords

Culture
Advertisements
Cultural Dimensions
International Advertising
Content Analysis
Gender
Factor Analysis

Disciplines

Communication

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Colordiss6 30Final published version, 3.27 MBLicense: Unspecified

Cite this

@conference{198c31f48baa4efe99708db353773648,

title = "Explicating Culture and Its Influence on Magazine Advertisements",

abstract = " The research contributes knowledge about cultures and culture{\textquoteright}s influence on advertisements. The study takes a macro-level perspective while identifying cultural differences that are linked to gender portrayal variations in advertisements. A model is built using 74 country economic and social statistics to arrive at cultural dimensions that are analyzed with a content analysis of magazine advertisements from 108 countries. Findings show stereotypical gender portrayals in advertisements throughout the world.",

keywords = "Culture, Advertisements, Cultural Dimensions, International Advertising, Content Analysis, Gender, Factor Analysis",

author = "Pamela Morris",

note = "Morris, P.K. (2004). Explicating culture and its influence on magazine advertisements. (Doctoral dissertation defense presentation, Syracuse University).",

year = "2004",

month = jun,

day = "11",

language = "American English",

}

TY - CONF

T1 - Explicating Culture and Its Influence on Magazine Advertisements

AU - Morris, Pamela

N1 - Morris, P.K. (2004). Explicating culture and its influence on magazine advertisements. (Doctoral dissertation defense presentation, Syracuse University).

PY - 2004/6/11

Y1 - 2004/6/11

N2 - The research contributes knowledge about cultures and culture’s influence on advertisements. The study takes a macro-level perspective while identifying cultural differences that are linked to gender portrayal variations in advertisements. A model is built using 74 country economic and social statistics to arrive at cultural dimensions that are analyzed with a content analysis of magazine advertisements from 108 countries. Findings show stereotypical gender portrayals in advertisements throughout the world.

AB - The research contributes knowledge about cultures and culture’s influence on advertisements. The study takes a macro-level perspective while identifying cultural differences that are linked to gender portrayal variations in advertisements. A model is built using 74 country economic and social statistics to arrive at cultural dimensions that are analyzed with a content analysis of magazine advertisements from 108 countries. Findings show stereotypical gender portrayals in advertisements throughout the world.

KW - Culture

KW - Advertisements

KW - Cultural Dimensions

KW - International Advertising

KW - Content Analysis

KW - Gender

KW - Factor Analysis

UR - https://ecommons.luc.edu/communication_facpubs/4

M3 - Presentation

ER -

Explicating Culture and Its Influence on Magazine Advertisements

Abstract

Keywords

Disciplines

Access to Document

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