TY - JOUR
T1 - Evolving Food Marketing Systems in Recovering Economies: Some Lessons from Croatia’s Gavrilović and Emerging ‘Oldies-but-Goodies’
AU - Shultz, Clifford J
AU - Crnjak-Karanović, Biljana
AU - Renko, Sanda
N1 - Shultz, CJ, B Crnjak-Karanović, and S Renko. "Evolving food marketing systems in recovering economies: some lessons from Croatia’s Gavrilović and emerging ‘oldies-but-goodies’" in Ekonomski Pregled 56(11), 2005.
PY - 2005/1/1
Y1 - 2005/1/1
N2 - A well-functioning food marketing system contributes greatly to domestic socio-economic development and global connectivity during periods of recovery and/or transition. Gavrilović, an established and historically successful company, i.e., an “Oldie-but-Goody,” is a case study in survival and adaptation; ultimately perhaps a model for other food marketing companies that must overcome rigorous geographical, social, political and economic challenges. This paper discusses food marketing systems and their development, provides a brief overview of Croatia’s food marketing system, and shares some lessons and best practices from Gavrilović.
AB - A well-functioning food marketing system contributes greatly to domestic socio-economic development and global connectivity during periods of recovery and/or transition. Gavrilović, an established and historically successful company, i.e., an “Oldie-but-Goody,” is a case study in survival and adaptation; ultimately perhaps a model for other food marketing companies that must overcome rigorous geographical, social, political and economic challenges. This paper discusses food marketing systems and their development, provides a brief overview of Croatia’s food marketing system, and shares some lessons and best practices from Gavrilović.
KW - marketing food system
KW - recovering economies and /or transitional economies
KW - Gavrilović
KW - longitudinal research
UR - https://ecommons.luc.edu/business_facpubs/26
M3 - Article
VL - 56
JO - School of Business: Faculty Publications and Other Works
JF - School of Business: Faculty Publications and Other Works
IS - 11
ER -