@article{dd6ea996bd76430cbaeb67eaf67a845d,
title = "Effects of transparent brand communication on perceived brand authenticity and consumer responses",
keywords = "Brand authenticity, Brand relationships, Brand transparency, Brand trust, Consumer attitude, Cost transparency, Production transparency",
author = "Jing Yang and Battocchio, {Ava Francesca}",
note = "Publisher Copyright: {\textcopyright} 2020, Emerald Publishing Limited.",
year = "2021",
month = nov,
day = "12",
doi = "10.1108/JPBM-03-2020-2803",
language = "English",
volume = "30",
pages = "1176--1193",
journal = "Journal of Product and Brand Management",
issn = "1061-0421",
number = "8",
}