@article{038c2603ed274d7382ff3a25cba3f223,
title = "Effects of brand feedback to negative eWOM on brand love/hate: an expectancy violation approach",
keywords = "Brand communication, Brand hate, Brand love, Expectation violation, Expectation violation theory, Negative eWOM, Social media",
author = "Jing Yang and Juan Mundel",
note = "Publisher Copyright: {\textcopyright} 2021, Emerald Publishing Limited.",
year = "2022",
month = feb,
day = "3",
doi = "10.1108/JPBM-05-2020-2900",
language = "English",
volume = "31",
pages = "279--292",
journal = "Journal of Product and Brand Management",
issn = "1061-0421",
number = "2",
}