| Original language | American English |
|---|---|
| Journal | Advances in Consumer Research |
| State | Published - Jan 1 2006 |
Disciplines
- Psychology
- Public Relations and Advertising
- Marketing
Cite this
- APA
- Standard
- Harvard
- Vancouver
- Author
- BIBTEX
- RIS
'Do I Know You?': Constraints on the Recognition of the Celebrity Endorser
- Geraldine R Henderson
- , Jerome D. Williams
Research output: Contribution to journal › Article › peer-review